By Melony Roy
PHILADELPHIA (CBS) – The ability of brands and businesses to get their content in front of Facebook users is rapidly declining, so the company took to its blog explain why.
The “organic reach” of a post reflects how often it will be seen without any help from Facebook’s filtering algorithm or paid advertisements. Changes in the company’s algorithm have made it harder for businesses to reach their “fans”
Lou Perseghin is account manager for marketing agency Chatterblast.
“If you were to see everything, you’d lose interest in the network because it would become Twitter except, much more overwhelming,” he said.
Facebook says the goal is to show each user posts that are most relevant to them but there are some ways beside paid advertisement to get more eyes on your posts.
“If your most engaging post every week or month is an image, you want to do more image posts, you want to make sure you’re really looking into your insights to see when your audience is online, and consistency is really the key thing.”
Regardless, Perseghin still thinks small businesses and brands should continue to engage fans on Facebook.
“Your absence is going to hurt you as much as a dropping reach.”