By Jim Donovan: Netflix is preparing a sequel unlikely to be a hit with its subscribers. The Internet video service is about to raise its prices for the first time in three years to help pay for more Internet video programming such as its popular political drama “House of Cards.”
The increase, to take place sometime before July, will hike prices by $1 or $2 per month for new customers. The company’s nearly 36 million current subscribers will continue to pay $8 per month for at least the next year.
Meanwhile, Netflix’s DVD-by-mail service is slowly dying. Through March, Netflix had 6.7 million DVD customers, a 52 percent drop from 13.9 million just two years ago. Netflix isn’t changing its DVD prices, despite rising postal costs.