Social Media Today: FTC OKs Facebook Acquisition, New Twitter Alerts

By Melony Roy

LISTEN to today’s report

FTC clears Facebook’s WhatsApp deal

MENLO PARK, CA - FEBRUARY 01: A sign with the 'like' symbol stands in front of the Facebook headquarters on February 1, 2012 in Menlo Park, California.  (Credit: Justin Sullivan/Getty Images)

MENLO PARK, CA – FEBRUARY 01: A sign with the ‘like’ symbol stands in front of the Facebook headquarters on February 1, 2012 in Menlo Park, California. (Credit: Justin Sullivan/Getty Images)

Facebook has cleared a major hurdle in its $19 billion acquisition of  WhatsApp.

The Federal Trade Commission has approved the deal with a warning on privacy obligations. The FTC says WhatsApp must adhere to its current privacy practices after the merger, including a promise not to use its users’ personal data for targeted ads.

In addition, The FTC says it will keep an eye on WhatsApp privacy practices.

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Twitter Launches Pop-Up Notifications for Web

photo credit: Twitter

photo credit: Twitter

Twitter is bringing notification alerts to the web.

Users will soon receive pop-up notifications when others on the platform engage with them.

The notifications will appear in the lower-right hand corner of the user’s timeline and you can follow someone back or reply to a message directly from the notification.

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Follow KYW social media editor Melony Roy @MelonyRoy.

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