By Mark Abrams

CAMDEN, N.J. (CBS) — Volunteers from Campbell Soup Company spent some quality, outdoor time with youngsters from a Camden, NJ elementary school on Tuesday, showing them how simple it is to make their neighborhood a better place.

Students and Campbell’s employees were wielding shovels and rakes, working side-by-side to plant young trees along the perimeter of the Harry C. Sharp Elementary School at North 32nd Street and Hayes Avenue.

The students eagerly spread mulch onto the square planting areas where each tree was placed and took direction and welcomed praise from the adult mentors working with them.

Campbell president and CEO Denise Morrison says the volunteers are part of the company’s “Make A Difference Volunteer Week” activities.

“We believe that employee engagement is really important and drives better performance,” she says. “And so if we can get our people engaged in the community, they realize that you can make a profit and make a difference.”

Morrison says volunteer teams also are working on projects at the Food Bank of South Jersey and will be preparing and helping to serve meals at the Ronald McDonald House and Cathedral Kitchen.

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