By Bill Wine

PHILADELPHIA (CBS) — The family movie audience just will not lego of The Lego Movie.

The product-placement-drenched animated comedy and early-in-the-year blockbuster made it three weekends in a row in first place at the box office, earning an additional estimated $31-million, bringing its cumulative total above the $180-million mark.

The new Kevin Costner CIA thriller, 3 Days to Kill, was the runnerup with a modest $12-million.

And the debuting period action-adventure drama, Pompeii, was third with $10-million.

Rounding out the top five were holdovers RoboCop and The Monuments Men, with $9-million and $8-million, respectively.

Overall, industry-wide totals were well below those of last weekend, but still above those of the counterpart winter weekend last year.

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