Report: Less Than 40% Of Web Traffic Generated By Humans

PHILADELPHIA (CBS) – According to a new report, less than 40% of website traffic actually comes from humans.

The 2014 report from Incapsula, a cloud-based application delivery platform, shows that just 38.5% of traffic on the web comes from humans.

That’s down from 2012, when 49% of traffic could be attributed to real, living people.

Meanwhile, 31% of website traffic is generated by “good bots,” such as search engines. But a large proportion is also generated by malicious entities, such as hackers, spammers and “other impersonators – 30.5%.

“Bots” are described as computer programs developed to make predictions based on keywords entered on the internet.

Incapsula says it observed 1.45 billion web visits over a 90 day period to generate its results.

To read more about the report, click here.

Top Content On CBSPhilly


Comments are closed.

More From CBS Philly

Getaway Do’s And Don’ts For Hurricane Season
Five Small Midwestern Towns To Visit Now

Watch & Listen LIVE