Social Media Today: “Look Back,” New Pinterest Partnership, Klout Changes
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By Melony Roy
“Look Back” a hit with Facebook users
On its 10th birthday, Facebook gave its members a one-minute video that featured their top social-networking moments. The company says that almost 200 million people have watched their “look back” videos and 50 percent of those people shared it with their friends.
Target taps top pinners
Target has announced a new design partnership with some of Pinterest’s top pinners.
In the new partnership the pinners, who are also top design bloggers will create collections that will then sell online and in Target stores.
More changes at Klout
Klout, the tool that measures your digital influence, announced a new content-sharing service this week. Now, reports say the company is being acquired by another social media company, Lithium technologies, for about $100 million.
Lithium sells social customer experience management software to businesses. According to Re/code, the deal is “signed but not closed.”
Follow KYW social media editor Melony Roy @MelonyRoy.