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Philadelphia Pitches Tourists With Its New ‘Phillyosophy’

By Mark Abrams

PHILADELPHIA (CBS) — The “With Love, Philadelphia” tourism marketing campaign is evolving.

Now, it’s called Phillyosophy, and it’s being launched as part of a winter tourism campaign this week.

Meryl Levitz, president and CEO of Visit Philadelphia, says the new ads feature photos promoting city locations or activities and contain a catchy line while retaining the “With Love, Philadelphia” slogan.

“One of my favorite ones was shot at Reading Terminal Market,” she said today.  “It says, ‘My Phillyosophy: finger food is good, both-hands food is better.  Plan your foodie weekend at visitphilly.com.”

(Steve Red, left, part of the creative group at Red Tettemer O'Connell & Partners, listens as Meryl Levitz describes the new advertising campaign to reporters.  Photo by Mark Abrams)

(Steve Red, left, part of the creative group at Red Tettemer O’Connell & Partners, listens as Meryl Levitz describes the new advertising campaign to reporters. Photo by Mark Abrams)

Levitz says there are video spots promoting Phillyosophy’s art, music, history, food, beer, shopping, festivals, and sports.

She says they’ll show up on the organization’s Facebook page, in social media, and on a number of web sites.

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