Eye 3 Yellow 3d 2 new logo Philly_KYW_new Philly_94WIP_new CBS Sports Radio 610 Philly_WPHT_new
FREEZE WARNING FOR PARTS OF THE REGION: Details I ForecastRadar I Traffic    

Latest News

Bethlehem, Pa.’s Pick For New Year’s Eve ‘Drop’ Is Its Local Confection

(An oversized Peeps marshmallow chick, right, is dropped by crane on New Year's Eve in Bethlehem, Pa., to fireworks accompaniment.  Photo provided by Just Born Inc.)

(An oversized Peeps marshmallow chick, right, is dropped by crane on New Year’s Eve in Bethlehem, Pa., to fireworks accompaniment. Photo provided by Just Born Inc.)

Mark Abrams Mark Abrams
Mark Abrams is a versatile part of the KYW Newsradio family, serving...
Read More

Get Breaking News First

Receive News, Politics, and Entertainment Headlines Each Morning.
Sign Up
Check Out

By Mark Abrams

BETHLEHEM, Pa. (CBS) — In New York, they drop a huge, crystal-encrusted ball to mark the arrival of the new year.

In Bethlehem, Pa., it’s the “Peeps chick drop.”

The Just Born candy company, based in Bethlehem, produces the popular yellow “Peeps,” chick-shaped marshmallow treats, a favorite in Easter baskets across the region.

But Matt Pye, vice president of corporate affairs for the company, says city officials came to Just Born some years ago to devise a unique celebration to herald the New Year.

It started small, Pye says, but it has grown.

“It’s such a fun, lovable icon to actually see this 4½-foot, 85-pound, yellow chick just drop and descend with the backdrop of Bethlehem Steel, the steel stacks,” he says.  “It’s just pretty amazing.”

A two-day festival was “hatched” (Pye’s word) five years ago with free, family-oriented events and entertainment in what’s been billed as “Peepsfest.”

But, Pye says, the Peeps Chick Drop is the highlight.