Online Community Follows ‘Cyber (Buying) Monday’ With ‘Giving Tuesday’
By Melony Roy
PHILADELPHIA (CBS) — After “Black Friday” and “Cyber Monday” (for shopping) comes “Giving Tuesday,” a day designated for charities and nonprofits to collaborate online and remind everyone of the need for donations to good causes, especially during the holidays.
Today’s 12-hour event was like a telethon in your web browser.
Adam Braun (lefthand inset photo) is founder of one of the charities on the list — “Pencils of Promise” — which builds schools in developing countries and trains young leaders to take action.
“Giving Tuesday is a reaction to what started out as Black Friday and then became Cyber Monday,” he said today. “I think it’s a pretty powerful statement about our society that people said, ‘Buying stuff for myself isn’t just enough anymore. I want to be mobilized to help the causes and the people and the issues I care about the most.’ ”
The daylong event includes a yoga class, a cook-along, and a chance to view some of the socially conscious products being offered for the holidays. You can donate through the Hangout, or find a way to lend your time.