By Syma Chowdhry

HADDONFIELD, N.J. (CBS)– Local business owners have been looking forward to the holiday shopping season.

In Haddonfield, store owners enjoy opening up their shop on Small Business Saturday, while customers like the shopping experience at a mom and pop place.

Peggy Cheney is a small business shopper.

“You like to keep the businesses that are here, here. In this economy it’s so easy for them to pack up and go.”

Store owners appreciate their customers business.

Lu Hanessian owns WYSH, a store that sells inspirational items. She says she gets her motivation from supportive customers.

“It’s like a giant high five. It’s a giant fist bump for entrepreneurs. It’s fantastic.”

She says shoppers who support local stores give business owners validation.

“As opposed to big, big, big box retailer, they recognize that you have an idea and have the courage to put it out there.”

Jamie Gorczynski works at JAX Boutique.

“This is our first holiday season in Haddonfield. We are very excited.”

She opened JAX Boutique back in May.

This is her first small business Saturday and hopes her personalized service will keep customers around, even after the holidays.

“I actually have no problem giving customers a call when I see something new that I think they are going to like. I ship to customers who aren’t even local, things like that,”

If you missed shopping on Small Business Saturday in Haddonfield, you’re in luck. Sales will continue until Sunday evening.

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