eye-3-yellow-3d-2-new-logo philly_kyw_new philly_94wip_new 35h_cbssportsrad_philly philly_wpht_new
NOW LIVE: Eyewitness News

Local

Gore-Tex Signs On As Title Sponsor For Philadelphia Marathon

(Kirk Christensen of Gore-Tex gives running shoes to Mayor Nutter and city representative Desiree Peterkin-Bell as his company announces three-year title sponsorship of the Philadelphia Marathon.  Credit: Steve Tawa)

(Kirk Christensen of Gore-Tex gives running shoes to Mayor Nutter and city representative Desiree Peterkin-Bell as his company announces three-year title sponsorship of the Philadelphia Marathon. Credit: Steve Tawa)

Steve Tawa Steve Tawa
Steve Tawa joined KYW Newsradio in 1990, and splits his time between...
Read More

Get Breaking News First

Receive News, Politics, and Entertainment Headlines Each Morning.
Sign Up

By Steve Tawa

PHILADELPHIA (CBS) — The upcoming Philadelphia Marathon has a new title sponsor, indicating that Gore-Tex and the marathon are a perfect fit.

Today at City Hall, Kirk Christensen of Gore-Tex Running Footwear handed Mayor Nutter a fancy green pair of his company’s running shoes, and told Hizzoner to put them to good use.

But Nutter joked that it would take him days to complete a marathon, with our without special shoes.

“The Gore-Tex feature may or may not kick in,” the mayor said.

Christensen says that while WL Gore Inc., based in Newark, Del., is best known for the waterproof, breathable Gore-Tex brand, the company makes more than 1,000 products.

“If you’ve used a cell phone, flossed your teeth, or driven a car, chances are that you’ve used a product with Gore inside,” he pointed out.

The company is putting up $600,000 over three years as the title sponsor.

More than 30,000 people are expected the weekend of November 15-17th for three races: the marathon, a half-marathon, and an 8K run.

Top Content On CBSPhilly

Follow

Get every new post delivered to your Inbox.

Join 31,893 other followers