Reporting Mark Abrams
By Mark Abrams
TAMAQUA, Pa. (CBS) — You may recognize the name from the popular beer produced at its upstate Pennsylvania brewery.
Now, a relative of the owner has decided to revive the family’s ice cream brand. Yuengling Ice Cream should begin hitting store shelves in the region by next March.
David Yuengling says he and a partner decided to relaunch the family’s ice cream brand which disappeared in 1985 but was started by his great-grandfather back in Prohibition days.
“We’ve actually upped the quality of the product from 30 years ago and removed all the artificial ingredients and are now producing a premium ice cream that we think — first of all people will try it just because of the name — but people will keep buying it because of the high quality of the ice cream,” he says.
Besides traditional vanilla and chocolate, he says one new flavor is called “Black and Tan,” the same name as one of the Yuengling Brewery’s brands. But no, the ice cream doesn’t contain beer. David Yuengling says it’s actually a blend of chocolate ice cream and caramel.
Another flavor will be vanilla fudge chunk with pretzels, which he says has gotten rave reviews among family members who have tried it.
Ten flavors in all will debut, including Root Beer Float and Espresso Chocolate Chip.
Yuengling says Leiby’s Dairy will produce the ice cream at a plant in the Tamaqua (Schuylkill County), Pa. area.