Video News Network Is Changing The Way People Watch The News
By Melony Roy
PHILADELPHIA (CBS)–The way most people consume news is changing and a new video news network is at the forefront of this new trend.
“Now This News” is a new video network for people who get their news on mobile devices and through social streams.
Managing Editor Katharine Zaleski says that they are all about news in your pocket.
“If you talk to people who just got out of college they’re not sitting down watching the nightly news, they’re not sitting down watching CNN, they’re playing with their mobile phones but they still want video news. You have more people than ever before engaging in news.”
“Now This News” is a New York based tech start-up from former Huffington Post founders. It is the first video news network using Vine and Instagram as sole platforms for creating and delivering video news.
“The platform has changed, the amount of time people are willing to devote to video updates has changed, so we are the first company that is really delivering and building content for how people want to get it, which is on their mobile phone in their pocket,” said Zaleski.
The network made history this week with the first of its kind; an Instagram interview with NJ Senate hopeful Cory Booker.
“What Booker sort of figured out is that he’s going straight to the platform. He doesn’t need the nightly news to get his message across, he’s trying to reach an audience that he knows is on Instagram and that he knows is on Vine.” Zaleski explained.
You can follow “Now This News” on all the major social networks or download the app.