Twitter Going Public Should Have Minor Impact On User Experience
By Melony Roy
PHILADELPHIA (CBS) – The social media giant Twitter announced its highly buzzed-about IPO with a tweet of its own.
Twitter’s IPO sets the stage for the most highly anticipated technology stock market debut since Facebook’s last year, but what does all this mean for its users?
“The day-to-day kind of things I wouldn’t think it will affect too much,” Mayo Seitz Emerging Media specialist Kate Gomulka said. “I would imagine going to an IPO would mean that they would be looking for more advertising opportunities in the future to monetize it better.”
Twitter already works with advertisers to help them target specific audiences.
“With the iPhone coming out, there was a lot of twitter chatter around that. I believe that Samsung brought a trending topic for the day, so looking at the trending topics you’d see Samsung there all day kind of in line with all the Apple conversation,” Gomulka said.
Gomulka also points out Twitter’s size and value pale in comparison to Facebook’s, with over 200 million users versus Facebook’s 1.1 billion users.
More of Twitter’s advertising intentions were revealed last week when it bought the mobile ad exchange company, MoPub.