By Ian Bush
PHILADELPHIA (CBS) – It’s a marketing move that makes product placement on TV shows and names slapped on the side of sports stadiums seem way behind the times. Hershey’s and Nestle have a new tie-in with a mobile device operating system.
Android is the world’s top-selling smartphone platform, but you may find yourself singing “Gimme a break! Gimme a break…” when you hear that KitKat is the name Google has chosen for Android 4.4, which will power phones and tablets this fall.
The candy’s packaging will show the Android robot breaking off a piece of that bar.
Unlike Apple, which numbers its operating systems, Google has chosen names like Gingerbread, Ice Cream Sandwich, and, most recently, Jelly Bean, but KitKat is the first brand-name dessert.
Google says no money is changing hands in this deal. With the OS activated more than a billion times, the company might want to chew on a recent report from the FBI and Department of Homeland Security that found Android is the biggest target of mobile malware attacks.