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Facebook Phasing Out Actual Gift Items In Favor of Gift Cards

(The outgoing "Facebook Gifts" feature allowed users to send actual products via the social networking web site.  Image from Facebook.com)

(The outgoing “Facebook Gifts” feature allowed users to send actual products via the social networking web site. Image from Facebook.com)

roy_melony 300 Melony Roy
Melony Roy is the Social Media editor for KYW Newsradio 1060,...
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By Melony Roy

PHILADELPHIA (CBS) — If you wanted to send a Facebook friend an actual birthday gift, you’d better do it soon.  The social network is changing its focus to gift cards.

Facebook is still keeping “Gifts,” but it’s just switching over to gift cards and digital codes instead of items such as flowers, stuffed animals, and cupcakes.

The social networking giant says It will add more merchants to its Facebook Card — a reusable gift card where you can keep monetary balances from different retailers.

The move is apparently designed to cut down on delivery and management costs.  A Facebook representative tells the tech web site Cnet that about 80 percent of purchased gifts made through Facebook have been gift cards.

The Facebook digital store will also be getting a new look, which has already been rolled out to 10 percent of members.

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