New Philly Tourism Campaign Goes Over The Top For Gay Market
By Hadas Kuznits
PHILADELPHIA (CBS) — Philadelphia launches a new gay tourism campaign tomorrow.
Bruce Yelk, with the Greater Philadelphia Tourism Marketing Corporation, says their newest marketing campaign marks the third time ever that an LGBT-specific campaign has been produced by a US destination.
“Philadelphia produced the first, back in 2004, and then Key West produced the second back in 2011. And this will be the third.”
Yelk says the 30-second television commercial shows a drag queen named “Miss Richfield 1981” visiting Philadelphia tourist attractions, dining and nightlife spots, taking photos of herself along the way.
Yelk says the campaign is being unveiled in Boston.
“It’s the National Gay and Lesbian Journalists Association national convention,” he explains, “so what better place to show a new gay TV spot than in front of gay journalists?”
So how is gay tourism different from straight tourism?
“Gay tourists want to know that they’re safe for being gay, that if they want to walk down the street and hold hands, that’s okay,” Yelk says. “They want to be acknowledged, they want to be recognized that you’re welcoming them.”
The TV spots will run on the Bravo and Style networks locally, and on Logo TV nationally.