Independence Blue Cross Takes Obamacare Education On The Road
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By Paul Kurtz
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PHILADELPHIA (CBS) -- With the implementation of Obamacare health insurance exchanges just six weeks away, Independence Blue Cross (IBX) has launched a traveling road show to educate consumers and sign up new customers.
IBX is going to visit tens of thousands of potential new customers in a custom-fit tractor-trailer packed with laptops, iPads, and health care experts who will break down all the features of the Affordable Care Act.
They have a lot of work to do between now and October 1st, when open enrollment begins.
"There was a recent study that said 42 percent of Americans have no idea that the Affordable Care Act was law," says Blue Cross president and CEO Dan Hilferty, who notes that his company is staying out of the politcal debate surrounding Obamacare.
"At this we need to be in there educating enthusiastically about a change that, frankly, with 50 million Americans uninsured, is an opportunity to bring a large percentage of those members into a medical 'home' and accessing care in a way that is higher quality and cost effective."
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The Independence Express will make its first neighborhood stop on August 31st at an Oktoberfest celebration in Northeast Philadelphia.
