NOW LIVE: Eyewitness News

Local

Tweeting Spike Can Increase TV Show’s Ratings, Study Finds

(File photo)

(File photo)

roy_melony 300 Melony Roy
Melony Roy is the Social Media editor for KYW Newsradio 1060,...
Read More

Get Breaking News First

Receive News, Politics, and Entertainment Headlines Each Morning.
Sign Up

By Melony Roy

PHILADELPHIA (CBS) — A new study confirms that an increase in Twitter chatter about a TV show can boost viewership of that same show as it airs live.

The media measurement firm Nielsen says that for the first time it has proved that Twitter chatter about a broadcast program generally means more viewers are tuning in.

“For Twitter, the results of this study with Nielsen is a huge deal because the TV segment or ‘vertical’ in particular is one that Twitter is trying to own,” says Annie Heckenberger, a vice president at Philadelphia-based advertising agency Red Tettemer, “and the results of this survey that shows that Twitter is moving the needle for TV and tune-in is pretty tremendous for them.”

This fall, Nielsen and Twitter are set to begin publishing a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.

More CBS Philly Tech News

Top Content On CBSPhilly

Follow

Get every new post delivered to your Inbox.

Join 33,052 other followers