By John Ostapkovich
HOLLYWOOD, Calif. (CBS) — Looking for a mate online? What if you approached the job as if you were a casting director?
It’s an idea that may be just crazy enough to work.
The early stages of online dating are an audition of sorts. That realization hit Damona Hoffman a decade ago, as she shuffled through headshots and résumés for Hollywood.
“When I started to apply those same technique that I used with my actors to my online dating experience, I realized that it worked,” she recalls, “and it was all about how I presented myself through my photos, through what I said. And I really thought of it almost from a branding perspective.”
Out of that grew her happy marriage, a business, a web site, and a book: Spin Your Web: How to Brand Yourself for Successful Online Dating.
Then you can communicate with some of the rest and, if magic occurs, good for you.
For more information, go to “DearMrsD.com.”