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Biz Site ‘LinkedIn’ Enhances Its Profile-Viewing Analytics

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roy_melony 300 Melony Roy
Melony Roy is the Social Media editor for KYW Newsradio 1060,...
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By Melony Roy

PHILADELPHIA (CBS) — The career opportunity networking site “LinkedIn” has revamped its “Who’s Viewed Your Profile” feature, giving users a snapshot of who, what, and how they are being viewed.

Appealing to humans’ natural curiosity, the newly redesigned “Who’s Viewed” feature on LinkedIn could be a valuable resource for those interested in their popularity (or “findability”) on the network.

“This really allows you to look at the keywords in your profile and how to edit that accordingly so you are more attractive for potential employers out there, and vice versa if you’re in HR or if you have a company of your own,” says Kylie Flett, social media director for Philadelphia advertising agency Neff Associates.  “We all know that the job search process is expensive.”

Free users will get a list of who recently viewed their profile.  This includes some analytics, such as how often their profile was viewed by date and how many times they appeared in LinkedIn searches, along with the percentage change from week to week.

Premium members will have access to more data — specifically 90 days’ worth — but also demographics such as geography and keyword searches.

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