PHILADELPHIA (CBS) – The country’s largest non-for-profit for young people and social change is using a play on an old childhood favorite to curb texting and driving.
Dosomething.org has started a new campaign called Thumb Wars.
The organization is asking people to sign up to receive thumb socks that can be shared with family and friends to help them refrain from using their phones while driving.
Do Something says simply let them know what family member or friend you’re going to give the socks to and then be creative when getting your friend or family member to use the socks.
“You can tape the socks to their steering wheel, ask them to wear them while driving for a day, or hide them in the glove compartment. Be creative! Have fun with it,” is written on their website.
The group says they’ve learned that scare tactics push people away so they created the Thumb Wars campaign as a fun way to learn about the dangers of texting and driving.
For more information, visit: http://www.dosomething.org/thumbwars.