Retail Store, Social Network Put New Spin On Couponing
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By Social Media Editor Melony Roy
PHILADELPHIA (CBS) – Target has teamed up with Facebook to put a spin on saving.
In an attempt to reinvent the “couponing” wheel Target and Facebook have collaborated to launch 700 new offers with a social twist.
“They’re doing couponing in a different way, which is something that a number of companies have tried to do over the last five or six years – like Groupon and Living Social – kinda baking in this viralness with couponing and reaching an audience that doesn’t clip coupons like their mothers,” says vice president at local ad agency Red Tettemer Annie Heckenberger.
The new digital savings program is called Cartwheel. It allows customers to organize and share deals with their Facebook friends.
“It’s hard to say if Cartwheel is going to be a game changer. I guess we’ll have to wait and see if the audience receives it well and if this behavior is adapted. In the end what Cartwheel is meant to do is drive traffic into stores and lead to purchases so we’ll need to see if it indeed does that,” says Heckenberger.
Users must have a Facebook account to access cartwheel.