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Study: Insurance Discounts Motivate Weight Loss Among Obese Adults

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(credit: Justin Sullivan/Getty Images)

(credit: Justin Sullivan/Getty Images)

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PHILADELPHIA (CBS) – A new study says that after a health insurance company told obese people to start exercising or pay more, most got active.

According to WebMD, researchers found that most of the people who enrolled in a pedometer-based program for insurance discounts from Blue Care Network met their fitness goals.

The study found that 97 percent of the more than 6,500 participants in the walking program met or exceeded the 5,000 steps a day goal.

One author of the study said interventions like this encourage physical activity among obese adults and insurance companies will most likely offer more programs like this one.

For more information on the study, visit: www.webmd.com.

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