By Spike Eskin
PHILADELPHIA (CBS) – The Lehigh Valley IronPigs, the AA affiliate of the Phillies, announced on Tuesday that they’re going to make the bathroom more fun for men. They’re adding video game screenss above the urinals at Coca-Cola Park, and the games are controlled by the urine stream of the user.
I’ve had a full day to digest writing about this, but it still hasn’t quite sunk in.
If urine-controlled video games wasn’t enough for you, the team is giving fans the chance to become famous for their skill level at the video games. IronPigs general manager Kurt Landes says that fans will have the option of putting their name to their score, and the high scores will be put on the big screen at the stadium.
“Absolutely [the scores will be on the screen]. There is not [a prize],” Landes told Angelo Cataldi and the 94WIP Morning Show on Wednesday. “We wanted to make sure that people could post their scores anonymously if they wanted to, but I certainly think there is going to be some pride among gentleman bathroom users, to who had the best score in your group that night.”
Minor league baseball teams are famous for out-of-the-box promotions, and the Phillies affiliates have some of the best. The Reading Fightin’ Phils featured the strangest home run derby in history in 2012, and the IronPigs are proving to be up to the challenge as well.
“Well my staff brainstorms every fall at a fall retreat and about three years ago we had an idea based on the carnival game, where you have a water pistol aimed at a circle and the siren goes off at the top, and the first one that gets there,” Landes said. “We tried to develop that idea and then through our research found a company overseas that had something similar with this urinal game concept. At that point in time they weren’t ready to come overseas to the U.S. This past fall we worked together and for the first time in North America and for the first time in the world for any sporting venue, we’ll have the urinal gaming system, of which I like to refer to as the ‘X-strain games’.”