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Blackberry Starts Shipping New Smartphone Models

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NEW YORK, NY - JANUARY 30: BlackBerry Chief Executive Officer Thorsten Heins displays the new Blackberry 10 smartphones at the BlackBerry 10 launch event by Research in Motion at Pier 36 in Manhattan on January 30, 2013 in New York City. The new smartphone and mobile operating system is being launched simultaneously in six cities. (Credit: Mario Tama/Getty Images)

NEW YORK, NY – JANUARY 30: BlackBerry Chief Executive Officer Thorsten Heins displays the new Blackberry 10 smartphones at the BlackBerry 10 launch event by Research in Motion at Pier 36 in Manhattan on January 30, 2013 in New York City. The new smartphone and mobile operating system is being launched simultaneously in six cities. (Credit: Mario Tama/Getty Images)

Ian Bush Ian Bush
Ian Bush is an anchor, reporter, news editor, and technology editor&nb...
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By Ian Bush

PHILADELPHIA (CBS) – The newest Blackberry is heading to a store near you. The device-maker, seeking a reversal of fortunes as it struggles to compete with smartphones that are perceived as far ‘cooler.’

Blackberry CEO Thorsten Heins calls the iPhone outdated. He blasts the interface, hates the cumbersome way it multitasks.

The Blackberry Z10, he says, is much more natural to navigate, more robust on the go.

Someone slightly more objective — The Verge editor Dan Siefert — calls it a good upgrade for current Blackberry fans, but, “None of the features that RIM has been touting really feels like they’re compelling enough to make someone switch.”

The Z10 is the full touch screen model.  It’s available from AT&T today; Verizon will have it next week.  The Blackberry Q10 has an actual keyboard but won’t be out for a couple months.

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