City’s New Tongue-In-Cheek Signs Take Light Approach To Serious Topic
By Michelle Durham
PHILADELPHIA (CBS) – The city of Philadelphia is launching a new campaign to remind commuters the responsibilities they have to themselves and to others, so everyone can reach their homes safely at the end of their work day. The signs will appear on the back of buses, in bus shelters and on the Market-Frankford and Broad Street lines.
Chief of Staff for the mayor’s office of transportation Andrew Stober says they’ve made a lot of progress, but clearly more needs to be done to prevent folks rushed or perhaps distracted by their smartphones from making the following mistakes: “Drivers distracted by their cell phones or walkers distracted by their smartphones. Cyclists riding the wrong way in traffic or people crossing in the middle of the block.”
Reporter: “I commute in every day from Lower Gwynedd and I’ve seen all of the above!”
Stober: “Who hasn’t? And we have some pretty fun signs out there like ‘The sign doesn’t say sorta stop!’ Mid-block crossing leads to mid-block crashing.”
The signs may be tongue-in-cheek, but the reality is a pedestrian is struck by a car every four hours in the city and officials hope the signs will curb some of this behavior.