By Lynne Adkins

PHILADELPHIA (CBS) — The Philadelphia Museum of Art is trying to attract younger audiences with some additional hours and some new pricing.

Starting tomorrow, it’s pay-what-you-wish on Wednesday nights from 5 p.m. to 8:45 p.m.

Timothy Rub, museum director and chief executive officer, says the goal is to attract younger visitors. He says there will be music and special events each week throughout the galleries.

“There will be collections tours, there will be conversations with artists over time, there will be curators and educators giving talks about works of art very quickly,” he tells KYW Newsradio. “We’re going to call that a ‘triple play,’ where you look at three artworks in 33 minutes on a specific topic. And we’ll have family programs.”

The museum already stays open on Friday evenings.

Rub says this year he expects 700,000 visitors, and hopes the pay-what-you-wish Wednesdays will help increase that number.