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Nightlife & Music

‘Party Like A Viking’ At Beer Launch With An Instagram Challenge

The Viking that will attend the event. (Credit: P.O.P.E.)

The Viking that will attend the event. (Credit: P.O.P.E.)

By Stasia DeMarco

PHILADELPHIA (CBS) – The P.O.P.E. – a/k/a the Pub on Passyunk East – is hosting an Instagram Viking Party for the U.S. debut of Scotland’s Skull Splitter on draft.

The party kicks off with the official pour of Viking’s Skull Splitter, a Scottish ale known for its rich, fruity flavor that includes hints of dates and figs blended with spices. Add in the high AVB of 8.5%, and the beer makes the party.

John Wagner, the P.O.P.E.’s bar manager, is a huge fan of Skull Splitter in the bottle, and he says that apparently, the bar already serves the most bottles of Skull Splitter in the city – hosting the U.S. launch was a no-brainer.

Just how does one party like a viking using Instagram, let alone with a challenge attached?

Wagner explains the role the popular photo-sharing site plays during the event.

“We will have a man dressed up as a ‘striking viking,’ who people will be getting their pictures taken with, and whoever has the most outrageous picture will win a gift certificate and glassware,” Wagner says.

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As for the mechanics of the challenge, people need to sign up for an Instagram account, and then the games begin. Party-goers will run around trying to find the viking to snag a hilarious photo.

Wagner adds it is pretty simple from there: “It will have to be hashtagged then we will judge and know the best photo by the hashtag.”

This ‘Wee Heavy’ event is at the P.O.P.E. on Thursday, January 24th. After that, Skull Splitter will be on draft at Jose Pistola’s, Bridgewater’s Pub and the Old Eagle Tavern.

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