By Tim Jimenez

PHILADELPHIA (CBS) — Just in time for this frigid blast, the Salvation Army of Greater Philadelphia kicked off a campaign Tuesday to get 9,000 new coats to those in need.

The non-profit “Operation Warm” provides the brand new winter coats. Among those dishing them out was the Salvation Army of Greater Philadelphia.

At the Salvation Army’s Community Center in North Philadelphia, Director of Operations Major Hester Dixon says the campaign comes at a perfect time.

“It’s not cold, it’s COLD!” she says. “It’s bone chilling cold. I thought I was in Buffalo!”

Dixon emphasized that these weren’t used coats, but new ones for the kids to take home.

“Children of Philadelphia will benefit from this,” she says. “We give every coat away. No charge. Wherever there’s a Salvation Army operation in this city, we’re giving out coats.”

Among the children receiving a new coat was 13-year-old Jamilah, who tried on a pink one.

“She needed a coat,” said her father Willie. “She said she needed another coat. I was going to get a coat for her but I didn’t have the money at the time so, when she told me this, I told her this is the perfect time.”

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