By Melony Roy

PHILADELPHIA (CBS) - A group of Wal-Mart workers are planning to stage walkouts on Black Friday. The workers aren’t unionized, but have gotten a lot of attention to their grievances on social media.

On the most important day in the retail calendar, Wal-Mart employees across the nation are attempting to organize a “nationwide strike” on social media.
Wal-Mart workers have been battling over pay, benefits, and their ability to speak up.

“A major distinction in this campaign is the astute and inventive creative use of social media. They have a three to five year perspective to slowly gain support thanks to social media,” says former Drexel University labor sociologist Art Shostak.

Labor organizers are mobilizing strikers and supporters through a Facebook app, multiple Facebook pages, Tumblr and Twitter with the hashtag #walmartstrikers.