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Ahead Of Black Friday, Businesses Now Can Start Pinning

By Melony Roy

PHILADELPHIA (CBS) – Just in time for the holiday shopping season, businesses can now use another social media platform to promote their brands.

Pinterest is a social photo sharing website and app where users can create and manage theme-based image collections. Last week, Pinterest announced the ability of business to create pages.

Annie Heckinberger, a trends analyst local Ad Agency Red Tettemer, says, “I don’t know that brand pages are necessarily going to spark a huge rush to Pinterest. It’s more of a move for Pinterest as a company toward some type of revenue model which is something they haven’t had to date.”

Pinterest is also now verifying which brand pages are not fakes.

“So, verified pages are looking like they work a lot like Twitter, where you get a small check mark next to your brand name and basically the verification process is making sure that you own the domain listed on your account.”

Users that convert their personal accounts into a brand or business page will have access to buttons, widgets and other tools not available to normal users.

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