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PHILADELPHIA (CBS) — The CBS Local Media stations in Philadelphia – CBS 3, The CW Philly, KYW Newsradio 1060, 98.1 WOGL, SportsRadio 94 WIP, SportsRadio 610 WIP, Talk Radio 1210 WPHT, CBSPhilly.com and CBS Outdoor – are teaming up once again under the “Operation Brotherly Love” banner to use their combined voices for a good cause – to raise funds for the American Red Cross relief effort in the aftermath of Hurricane Sandy.
Volunteers and on-air personalities from the stations, the American Red Cross and Brotherly Love campaign partner Wawa will staff a phone bank tomorrow, November 2nd from 6 a.m. to 6:30 p.m. at the top of every hour and in news segments on CBS 3 and The CW Philly to take pledges for the American Red Cross Hurricane Sandy Response Fund. To contribute, viewers can call 1-877-KYW3-ASK (1-877-599-3275) or donate $10 to the cause by texting REDCROSS to 90999. Additionally, CBS Outdoor will provide digital billboards to reinforce the messaging throughout the area.
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Leading the effort will be on-air personalities Susan Barnett, Chris May, Pat Ciarrocchi, Ukee Washington and Erika von Tiehl from CBS 3 and The CW Philly. CBS Radio personalities appearing on air include: 98.1 WOGL’s Breakfast Club team of Ross Brittain and Valerie Knight, SportsRadio 94 WIP and SportsRadio 610 WIP’s Angelo Cataldi, Anthony Gargano, Glen Macnow and Ike Reese, Talk Radio 1210 AM’s Buzz Bissinger, Dom Giordano and Chris Stigall.
“Our heart goes out to the devastated shore points and other areas beyond where individuals are dealing with lost homes, businesses, power outages, and much more,” says CBS 3/The CW Philly President and General Manager Jon Hitchcock. “Viewers in our market are always so quick to respond to others in need and now some of those very same people are the ones who need help.”
“This one literally hits close to home for all of us and the CBS Radio stations are committed to lending our support in the wake of the devastation to beachside communities and other parts of our landscape where many of us have memories that are so tightly woven,” says Marc Rayfield, Senior Vice President and Market Manager for the CBS Radio Stations in Philadelphia.
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Judge Renee Cardwell Hughes, CEO of the Southeastern Pennsylvania chapter of the American Red Cross, adds, “CBS 3 and The CW Philly and the CBS Radio stations have always been great partners of the American Red Cross. In times of disaster, they always step up and offer to help. I am grateful to CBS Philly, its leadership and employees for their support and generosity.”
CBS 3 and its sister stations created Operation Brotherly Love in 2001 as a way to mobilize the Delaware Valley’s response to the 9/11 disaster. Under that same banner, the stations later raised $300,000 for Tsunami victims and more than a $1 million plus for Katrina victims in 2005 and just shy of $1 million for Haitian Earthquake victims in 2010.
CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation. KYW Newsradio 1060, 98.1 WOGL, SportsRadio 94 WIP, SportsRadio 610 WIP and Talk Radio 1210 WPHT are CBS RADIO stations. CBS Outdoor is a division of the CBS Corporation, and is one of the leading outdoor media companies in the world.