By John McDevitt

CHERRY HILL, N.J. (CBS) — They’re tickling the ivories and raising money for charity at a weekend-long event in Cherry Hill, NJ.

Organizers say more than 80 participants are getting the opportunity to play a nine-foot Steinway concert grand piano to raise money for  Children’s Regional Hospital at Cooper University Hospital.

Jacobs Music in Cherry Hill is hosting the event under a giant white tent in the parking lot of the Barclay Farms Shopping Center.

(Al Rinaldi. Credit: John McDevitt)

“There are performers at all levels (participating),” says Al Rinaldi (right), whose family owns the piano store chain, “classical, (and) people who probably couldn’t go anywhere else and have the opportunity to perform.   There’s a little bit of a performer in everybody,” he adds.

Each pianist gets sponsors to donate money.   Among the musicians taking part today were a dentist, a doctor, and a man dressed in a camel suit to advertise a local water park.

Jacobs Music also donated a piano to the Boys and Girls Club of Camden County.