By Lauren Lipton

PHILADELPHIA (CBS) — Cupcakes have become quite a big thing in the Philadelphia area, and now pies are about to follow.  Magpie is an artisan pie shop that opens in August at 1622 South Street. Owner Holly Ricciardi says she decided to open in this city because we need it.

dsc00769 Positively Philadelphia: New Artisan Pie Shop Set To Open

(Magpie owner Holly Ricciardi)

“I love Philly,” says Ricciardi. “It’s wonderful. It’s a big foodie town. I thought if I’m going to do this, I want to open it up in the city because city life is a little rough and people need a little country in their lives to feel comfort and love.”

Here are a few examples.

“Butterscotch bourbon, which is Magpie’s signature pie. A butter caramel apple pie, and I put pink peppercorn in it.  Like a Croque Monsieur-style pie, custard that has eggs and bread, and black forest ham in it, and gruyere cheese.”

bourbon Positively Philadelphia: New Artisan Pie Shop Set To Open

(butterscotch bourbon pie)


Listen to Lauren Lipton’s entire interview with Holly Ricciardi.


And how about a pie milkshake?

“You can pick your favorite slice, we’ll add ice cream and blend it up.”

I once read a cookbook that talked about best recipes by state, and for Pennsylvania it was shoo-fly pie.

“People have been asking me about, ‘are you gonna serve a shoo fly?’  A lot of Philadelphians were asking me that question, which is a very Central Pennsylvania thing.”

untitled38 Positively Philadelphia: New Artisan Pie Shop Set To Open

(shoo-fly pie)


And how did that pie get its name?

“When they would bake the pie, they would sit it on the windowsill.  Flies would come by and they’d go ‘Shoo fly, shoo!'”

And that’s “Positively Philadelphia!”

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