Reporting Mike DeNardo
By Mike Denardo
ATLANTIC CITY, N.J. (CBS) – A new multimedia light show will debut after the July 4th fireworks at Boardwalk Hall in Atlantic City.
The $3-million, 3-D video show projected on the facade of Boardwalk Hall is produced by the same company that staged Madonna’s Super Bowl halftime show.
Liza Cartmell, president of the nonprofit Atlantic City Alliance, says a dozen laser projectors create an elaborate animated display that plays-off the historic architecture of Boardwalk Hall…
“We have the facade of a building that’s over 220 feet wide as well as 70 feet tall. And we literally take over the entire facade and project these amazing visual deep colors, and a play of story that sort of emerges.”
Cartmell says the nine-minute show will play every half-hour at night.
She adds it’s designed to create a free experience showcasing an icon of Atlantic City.