‘Brave’ All The Rave At The Weekend Box Office
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By Bill Wine
PHILADELPHIA (CBS) — Animation rules for a third straight weekend, but there’s a new box office champ.
Brave, the feminist fantasy set in medieval Scotland, earned an estimated $67-million in its debut for a runaway first-place finish.
That dropped the ticket-selling leader from the previous two weekends — the animated sequel, Madagascar 3: Europe’s Most Wanted — to second place. But it still took in another $20-million.
Two other new live-action attractions also landed among the top ten.
The action fantasy, Abraham Lincoln: Vampire Hunter, placed third with a debut total of over $16-million.
And the romantic dramedy, Seeking a Friend for the End of the World, with Steve Carell and Keira Knightley, earned just under $4-million, good for tenth place.
Overall, industry-wide totals were well above those of last weekend and only slightly below those of a year ago.