Tiny Cherry Hill Marketing Firm Inks Huge Deal With Walmart
By John Ostapkovich
CHERRY HILL, N.J. (CBS) — A small South Jersey digital content marketing firm has a big break, as its DVDs are now being sold in 1,300 Wal-Mart stores.
When I suggested to her that the Walmart deal is a “12 of a scale of 10,” Emily Gottschalk, founder and CEO of The Garr Group and TGG Direct said that’s about right.
She says the 14-year-old firm, which began selling children’s educational software as premiums (with, for example, Kellogg’s cereal), now has a DVD library of more than a thousand titles.
“So, if you walk into Walmart and see ’20 Great Westerns’ with John Wayne and Chuck Connors and Jack Palance and Lee Van Cleef, if you buy it for $5 and you own it, you’re likely to get at least two or three of them that you just love and really want to own,” Gottschalk tells KYW Newsradio, “so the value statement is what really works, especially in a Walmart environment.”
She expects that delivery methods may change, but high value and great content will remain bankable commodities for her company.