Reporting Bill Wine
By Bill Wine
PHILADELPHIA (CBS) – Boy, did Dr. Seuss have the box-office juice.
The animated feature, Dr. Seuss’ The Lorax, with a voice cast led by Zac Efron and Danny DeVito, ran away to a first-place finish on its debut weekend, earning an estimated and surprising $71-million.
Second place belonged to another new attraction, Project X, the found-footage teen party romp. It took in $21-million in its first weekend.
Last weekend’s leader — the Navy SEALS thriller, Act of Valor — placed third with $14-million.
No other title — new or old — came anywhere near the $10-million mark.
Overall, it was another in a string of strong 2012 weekends, with industry-wide totals well ahead of last year’s pace.