By Lynne Adkins

PHILADELPHIA (CBS) — A local eating disorder treatment center wants you to leave the make up at home for one day and show the world your inner beauty.

The Renfrew Center in Philadelphia has launched a campaign to get women to leave off their makeup on Monday, February 27th and share their naked beauty on Facebook and Twitter. Leslie Toomer, Admissions Manager, says it stems for a survey conducted by the eating disorders center.

“Forty-four percent of women have negative feelings when they’re not wearing makeup, and almost half of women wear makeup to hide flaws in their skin, and so the negative body image can promote feelings of anxiety, isolation, [and] self-consciousness leading to unhealthy behaviors,” explains Toomer.

The day without makeup is part of National Eating Disorders Awareness week.

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