Social Media Website Pinterest Gaining Local Followers

By Nicole Brewer

PHILADELPHIA (CBS) -- When Linda Marcy takes on a project, she knows her limitations.

"I'm all about easy; I'm a mom of 3!"

And that's why she has fallen head over heels for Pinterest, a two-year-old social bookmarking site that lets users collect and share ideas via virtual pin boards--everything from crafts and clothing to food and home décor.

Like Twitter, users can "follow" other pinners, and like Facebook, "like" pins posted by someone else.

Linda was invited by a friend.

"I was scrolling through her pictures and just loved all of the ideas and inspiration! And once you're on the site, it's very addictive," explained Marcy.

With 11 million unique visitors a month, Pinterest's popularity has skyrocketed, making it one of the top 10 most visited social networking sites, especially among women ages 25-44.

"Instead of bookmarking everything you see online, you have everything right there on one page for you to go back and reference later."

And while the site may have peeked Linda's "pinterest" as a mom, it wasn't long before she started pinning for her profession as an independent stylist and makeup artist.

"The last client I had come to my house pinned 10 different hairstyles, so she came with her phone, we scrolled through the images, and I got an idea for her inspiration."

For Linda, it's a creative way to interact with clients while remaining focused on her number one priority.

"People always ask how I have time to do all of this, as a stay at home mother who works on the side. But it really doesn't take long to get inspired."