PHILADELPHIA (CBS) — This week ushers in the holiday season, and the “Comcast Holiday Spectacular” show, now in its fourth year.

It’s become a holiday tradition for many.  The 15-minute show — on the super-large LED screen in the lobby of Comcast headquarters, at 17th and JFK Blvd. — can be seen at the top of each hour from 10am to 8pm, between Thanksgiving Day and New Year’s Day.

This year’s presentation includes some new twists, literally.

“This year we’ve got the Pennsylvania Ballet doing The Nutcracker,” says Brian Roberts, chairman of Comcast Corporation, “and lots of improvements, so we hope everyone will come by and see it.”

Roberts says this year’s show will once again include a snow flurry in the lobby (simulated snow, of course).

“We increased it a lot,” he says of this year’s snowfalls.  “We tried a little bit of it last year, it got a good response, so we made it even more.  And makes it a little more interactive and involving for everybody, and different.”

Reported by Michelle Durham, KYW Newsradio 1060

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