PHILADELPHIA (CBS) – Pennsylvania has a new official brand of fruits, vegetables and other agricultural products grown or made in the Keystone state. KYW’s Michelle Durham has more on PA Preferred which was signed into law Thursday at a Camp Hill supermarket.

Pennsylvania Department of Agriculture Secretary George Greig says buying local strengthens the economy, putting dollars into the local communities where they are needed. But today’s savvy consumers want to know where their food came from.

“We did a survey and 93 percent of Pennsylvanians want to buy locally grown produce and manufactured products,” said Greig.

It’ll be easy for them to spot with the PA Preferred trademark on their product. Greig says more then 2,000 businesses are already registered and he expects more to join. He says high state standards and special programs ensure that food grown here is safe.

“Some national programs have followed Pennsylvania’s lead as far as safety and quality.”

To find out which growers and manufacturers participate in this program or to register a product, log onto

Reported by Michelle Durham, KYW Newsradio

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