PHILADELPHIA (CBS) – Facebook isn’t finished with its design overhaul.  At a conference in San Francisco, the site’s CEO unveiled sweeping changes that are coming soon to your profile.

Many Facebook users don’t like their site messed with:

Jessica: “It’s too much.”

Shawn: “Everytime they update it, it’s hard to use. They should just leave it alone.”

But Mark Zuckerberg says this new look is much more ‘you,’ “Where you tell your story online is really personal. You invest a lot of time in it and you curate it. You link to it and you tell all your friends to find you there.”

It’s called Timeline and it looks like a digital scrapbook of your life, replacing your profile page with one that’s heavy on your photos and significant events.

“You just get this nice, visceral feel for who this person is.”

Apps are the cornerstone of the new-look Facebook. Say your friend is listening to a song. Click on the live feed and you’re hearing the same note. Zuckerberg says music, video and news will be more social than ever before.

“By looking at patterns in your friends’ activity, you can discover some really neat, new things.”

And, the hope is — for Facebook’s business side — advertisers will learn more about you.

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Reported by Ian Bush, KYW Newsradio 1060