GLASSBORO, N.J. (CBS) –– A local expert says social media will become even more important — perhaps even invaluable — if used properly during the passage of Hurricane Irene.

Rowan University marketing professor Jennifer Regina says Tuesday’s earthquake was just a preview.  Many people will have to rely on social media to communicate during Irene, she says.

“Really, the best thing that you need to do right now is come up with an action plan.  So start texting or e-mailing your friends and family and decide on how you are going to communicate when you are isolated,” Regina advises.

And, she adds, decide on agreed-upon times for your loved ones to post updates: perhaps update your health and the status of your location hourly.

Hear Karin Phillips’ full interview with Jennifer Regina in this CBS Philly “Specials Place” podcast…

Click to download podcast
Reported by Karin Phillips, KYW Newsradio 1060 Guide To Hurricane Irene

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