Reporting Mike DeNardo
Filed underBusiness & Economy, Heard On, Local, News, Philadelphia, Seen on, Sports, Syndicated Local, Syndicated Sports, Watch + Listen
PHILADELPHIA (CBS) - The rumors are true. Sportsradio 610 WIP is moving to the FM dial, the day after Labor Day.
“We will be WIP 94.1 FM,” morning host Angelo Cataldi said on air this morning, making the announcement that 610 WIP will be simulcast on sister CBS station 94.1 FM, where WYSP is now, starting next month.
CBS owns both stations, along with CBSPhilly.com, KYW Newsradio, and CBS3-TV.
Read the official announcement
The flip comes afer ratings gains by Greater Media’s WPEN, simulcasting sports talk at 97.5 FM since October of 2009.
CBS Radio Philadelphia market manager Marc Rayfield says this move was not in response.
“This was not so much a reaction to what was happening elsewhere,” he told KYW Newsradio after this morning’s announcement. “We thought that this was part of the natural evolution for WIP, and made the decision. This is something that we’ve been working on for more than a year.”
But what of the 60 employees at WYSP? Rayfield says most will find jobs at other CBS stations, but an undetermined number will be laid off.
WYSP morning host Danny Bonaduce says he’s confident he’ll continue to work for CBS Radio but is not sure whether he’ll have to sell his house in Philadelphia.
Reported by Mike DeNardo, KYW Newsradio 1060