Northern Liberties Supermarket To Open August 26th, With A Branding Change

PHILADELPHIA (CBS) – Three weeks from today, one of Philadelphia’s fastest-growing neighborhoods gets its first supermarket.

But for some, it is not entirely a cause for celebration.

Developer Bart Blatstein built the $30-million supermarket at Second and Girard, well aware that Northern Liberties completely lacked a large grocery store (see previous story).   He leased it to parent company A&P, which originally planned a Pathmark store.

“Then, after the census tract came out and showed the incredible development in and around Northern Liberties, they rebranded it as a SuperFresh, which is a higher end market,” Blatstein recalls.

So, for some longtime residents of Northern Liberties, the opening of the SuperFresh is welcome — but with reservations about the pricing.

“(I’m) thrilled to have a grocery store, but I feel that it’s going to be more expensive than what was proposed, the Pathmark,” says Natalie Weiters, who has lived in Northern Liberties for 25 years.

But Blatstein says the new supermarket will be affordable.

“They’ll still have their price-valued products,” he tells KYW Newsradio.  “But in addition to that they’ll have prepared foods, organic foods that you’d find in a higher-brand market.”

The grand opening of the SuperFresh is set for August 26th.

Reported by Mike Dunn, KYW Newsradio 1060

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One Comment

  1. Steven Byrd says:

    We are blessed to have a nice store in our nice neighborhood. The poor souls in the affluent suburbs are very upset that ALL Genuardi Family Markets are going out of business. They are jealous of us here in Blatsteinville.

  2. Maria P says:

    Michael Nutter,who shops at Jeff Browns Shoprite at 52nd &Jefferson, maybe can get Jeff, who is one of his contributors,to open a “real affordable” Shoprite in Center City for us folks who are not wealthy. Even many residents of Rittenhouse and Society Hill, who have cars, shop at Shoprite and Aldi which have great quality and prices. Thank You Mike for your wonderful report.

  3. Food Trade News says:

    Super Fresh is SUPER STALE, and like Jerry Seinfeld stands for NOTHING.

  4. Jeff Metzger says:

    Bankrupt A&P told bankruptcy court this week that it will no longer offer “low pricing” in its A&P. Waldbaums and Super Fresh Divisions. Mr.Blatstein is going to build a shopping strip at 9th & Girard which will house a Save (Schlock) A Lot low end foodstore for the poor, so that they will not have to come to Northern Liberties. A&P ,also reported a loss of more that $157 Million for the last several months. As edito rof Food Trade News for forty years, I predict that all A&P banners will be auctioned soon in this area including 2nd & Girard.

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