<i>Analysis:</i> Obesity In Children

PHILADELPHIA (CBS) - The first lady has launched a campaign and so has Philadelphia city government. The object is to battle obesity especially among children.

The White House program accents the benefits of breastfeeding. Dr. Lori Feldman Winter of Cooper Medical Center explains why there's been opposition politically:

"A lot of the negative feedback from the political standpoint has to do with the focus on breast-feeding promotion. We know we have so much evidence now that breast-feeding, exclusive breast-feeding particularly for the first 6 months will prevent obesity."

Dr. Giridhar Mallya of the city health department explains the perils of excess weight:

"Being overweight does put you at risk for a variety of things, like diabetes and heart disease. So being overweight doesn't mean you just have a few extra pounds, it means it has a real impact on your health."

It's a crisis and is adding to already high levels of diabetes and heart disease.

Listen to extended interview:

Reported By Special Contributor Larry Kane, KYW Newsradio.