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‘Joy Of Sharing’ Finale Raises $100,000 Plus For Salvation Army And Families In Need

PHILADELPHIA (CBS) — CBS 3 and The CW Philly 57 wrapped up the stations’ 22nd annual Joy of Sharing toy campaign today with a full day of toy collections and on-air fundraising that raised $103,682 for The Salvation Army which will go a long way to take care of families in need in our region this holiday season.

Anchors Susan Barnett, Chris May, Pat Ciarrocchi, Kathy Orr and Bob Kelly spearheaded the fundraising effort from 3 to 8 p.m. on-air. Local celebrities including CBS Radio’s 98.1 WOGL’s Breakfast Club team of Ross Brittain, Valerie Knight and Frank Lewis , The Big Talker 1210AM WPHT’s Dom Giordano as well as Spike and Gordon from 94 WYSP and volunteers staffed the phone bank to take donations. The Philadelphia Flyers, the Philadelphia ‘76ers, the Philadelphia Phillies, The National Constitution Center, the Pennsylvania Ballet and the Franklin Institute all provided incentives for the fundraiser. Major donors included Herr’s and PECO.

Proceeds from the fundraiser, sponsored by Herr’s, will enable The Salvation Army to not only provide new toys and food to needy families during the holidays, but to support such programs as emergency shelters, child development programs, substance abuse programs, transitional housing and other forms of support on which so many depend.

CBS 3 and The CW Philly 57 acknowledge the support of their additional partners in this campaign: The Blue Cross River Rink at Penn’s Landing, The Four Seasons Hotel Philadelphia, Famous Dave’s, Ashley Furniture Home Store, The Fred Beans Family of Dealerships, The Philadelphia Flyers and CBS Radio.

CBS 3 and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.

Photos: Joy Of Sharing 2010

  • Concerned Viewer

    I was a little concerned when I saw the 5pm broadcast of “The Joy Of Sharing”. I saw a man being interviewed while he and his wife were “shopping” the donated toys at the Salvation Army for his girls. He said that it was great and he does this “EVERY YEAR”. This concerned me because I was not sure why the same people return “EVERY YEAR” to receive donated toys. I was hoping someone could clarify why the same people are permitted to return “EVERY YEAR” to get free gifts for their family? How many years are they able to return to get donated items? I was under the impression that orphans, disabled children, victims of tragedy were the first to get the donated items. It did not appear that way. With the limited funds and all the begging for more donations I was concerned about the people that return to the Salvation Army “EVERY YEAR” for gifts. Any clarification? It doesn’t seem right that the same people can return “EVERY YEAR”.
    I also thought each child got ONE GIFT, not a list full of gifts?

    Someone clarify??

  • CBS 3 & The CW Philly Dedicate Full Day to “Joy of Sharing” Finale « CW Philly

    […] toy collections and fundraising for families in need in our region, Monday, December 20, 2010.   Click here for more details. 0 comments print Leave a Comment Below […]

  • Helen McNeal

    I was interviewed by Ms Sydney Long yesterday while visiting my Granddaughter Timora Simmons, and please excet my apoligy as I forgot to ask when and where the segmant would air. Please Email a link to me so that we can have this to show our families and more important our Grandaughter when she gets older. Have A Safe and Blessed Holiday Season, Helen A McNeal.

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