PHILADELPHIA (CBS) — CBS 3 and The CW Philly 57 wrapped up the stations’ 22nd annual Joy of Sharing toy campaign today with a full day of toy collections and on-air fundraising that raised $103,682 for The Salvation Army which will go a long way to take care of families in need in our region this holiday season.

Anchors Susan Barnett, Chris May, Pat Ciarrocchi, Kathy Orr and Bob Kelly spearheaded the fundraising effort from 3 to 8 p.m. on-air. Local celebrities including CBS Radio’s 98.1 WOGL’s Breakfast Club team of Ross Brittain, Valerie Knight and Frank Lewis , The Big Talker 1210AM WPHT’s Dom Giordano as well as Spike and Gordon from 94 WYSP and volunteers staffed the phone bank to take donations. The Philadelphia Flyers, the Philadelphia ‘76ers, the Philadelphia Phillies, The National Constitution Center, the Pennsylvania Ballet and the Franklin Institute all provided incentives for the fundraiser. Major donors included Herr’s and PECO.

Proceeds from the fundraiser, sponsored by Herr’s, will enable The Salvation Army to not only provide new toys and food to needy families during the holidays, but to support such programs as emergency shelters, child development programs, substance abuse programs, transitional housing and other forms of support on which so many depend.

CBS 3 and The CW Philly 57 acknowledge the support of their additional partners in this campaign: The Blue Cross River Rink at Penn’s Landing, The Four Seasons Hotel Philadelphia, Famous Dave’s, Ashley Furniture Home Store, The Fred Beans Family of Dealerships, The Philadelphia Flyers and CBS Radio.

CBS 3 and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.

Photos: Joy Of Sharing 2010

Watch & Listen LIVE